Please make sure your seat is in an upright position. It’s almost time for takeoff.
It’s go time for Tim.
There’s a new flagship Apple Store in West Lake, China.
Apple now has 21 retail stores in China. And big plans to continue growing.
~There are now 453 Apple Retail Stores. In 16 countries. With over 120 million visitors in the last quarter alone.
Apple TV offers programming from the best content providers. Including a favorite, HBO.
Introducing HBO NOW. It’s HBO on Apple TV without a cable or satellite subscription.
Coming this April, HBO NOW will be available exclusively in the U.S. on Apple TV and the App Store.
Richard Plepler, CEO of HBO, talks about Apple TV’s newest addition — HBO NOW.
~Over 25 million people use Apple TV for movies, TV shows, music, and more.
It’s never been easier to binge-watch your favorite shows.
~It’s just the beginning of many changes coming to the world of television.
~“iPhone not only created a category, it’s the smartphone by which all others are measured.”
– Tim Cook
iPhone is growing at nearly twice the rate of the rest of the smartphone market.
~iPhone launched in June 2007. Over 700 million have been sold since then. And last quarter, it was the #1 selling smartphone in the world. ~iPhone 6 and iPhone 6 Plus have a 99% customer satisfaction rate. Customers simply ❤️❤️ them.
~“Apple Pay is forever changing the way we pay for things.”
– Tim Cook
Tim turns the audience’s attention to iPhone.
~Apple Pay works with over 2500 banks. And all 10 of your fingers.
Apple Pay is being accepted at nearly 700,000 locations. With more locations and apps every day.
~No more uncrumpling dollar bills. There are now hundreds of thousands of vending machines accepting Apple Pay, including more than 40,000 Coca-Cola vending machines. ~Every major car brand is committed to delivering CarPlay. ~HomeKit is changing how people control the devices in their homes. ~One of the most important areas iPhone is having an impact on is personal health.
Over 900 incredible apps created with HealthKit are helping people track and manage their health.
~For all the amazing breakthroughs medical researchers have made, they still face big challenges.
~Finding volunteers for medical studies has always been tough. And low participation can make understanding a disease more difficult. ~Another challenge is subjective data, like when patients rate their pain on a scale from 1 to 10. ~Sometimes researchers see patients only once a quarter, making it difficult to get a complete picture of their health. ~Also, data often travels only one way — from participant to researcher. That’s a missed opportunity for patients to learn more about their own health.
The technology of iPhone makes it an extraordinary medical research tool.
Introducing ResearchKit. A software framework designed to benefit medical research.
Jeff Williams talks about the importance of medical research.
~With ResearchKit, iPhone and HealthKit become amazing research tools. ~Now researchers can easily create apps that will change the way they work.
Over the past year, talented researchers have used ResearchKit to build apps aimed at serious diseases.
~The University of Rochester and Sage Bionetworks created mPower, an app using ResearchKit to conduct Parkinson’s disease research.
Signing up for studies and providing consent is seamless with the mPower app.
Now it’s simple for Parkinson’s patients to take tests and perform tasks from researchers.
Parkinson’s patients can record their symptoms with iPhone just by saying “ahhhh.”
Jeff Williams explains how ResearchKit and HealthKit work hand in hand.
The first apps made with ResearchKit target Parkinson’s, diabetes, cardiovascular disease, asthma, and breast cancer.
~You decide whether to participate. You decide how your data is shared. You can see the data you’re sharing. ~Jeff Williams introduces a film about the work already being done with ResearchKit.
Research is the key to understanding disease. And research is what gets to a cure.
“ResearchKit is a framework that enables medical researchers to more easily design the apps they’re going to use for clinical studies.”
– Stephen Friend, MD, PhD, Apple
“To think that this device that you use to check your mail can be used to battle disease is simply amazing.”
– Mike O’Reilly, MD, Apple
ResearchKit puts people at the center of research. And it gives them the insights and tools to live healthier lives.
~ResearchKit will be available next month. And it’s important for everyone to have access — so it will be open source.
The first five apps built with ResearchKit are available on the App Store today.
The Mac lineup is stronger than ever.
In fact, Mac has been outpacing the PC industry for 10 years.
Mac notebook sales have grown 21% over the last year, while total industry sales have fallen.
Mac is everywhere you look, from the classroom to the living room to the boardroom.
~Everything Apple has learned from designing iPhone and iPad has led to something very ambitious — reinventing the notebook.
Introducing the new MacBook.
The full-size Mac experience in its thinnest and lightest form ever.
The new MacBook in silver.
The new MacBook in space gray.
The new MacBook in gold.
MacBook isn’t just a new notebook. It’s the future of the notebook.
This is the most precisely engineered product Apple has ever made.
At only 2 pounds, this is the lightest MacBook ever.
The new MacBook is 24% thinner than the 11-inch MacBook Air.
MacBook has an all-new, full-size keyboard that’s been reengineered from the ground up.
A new butterfly mechanism makes each key more stable, more precise, and 40% thinner.
Each key is four times more stable and has a 17% larger surface area.
Phil goes into detail about the new MacBook.
There’s an LED under every key, so the entire keyboard has a uniform glow.
MacBook looks just as beautiful in the dark as it does in the light.
MacBook has a gorgeous 12-inch Retina display.
It packs over 3 million pixels into the thinnest Mac Retina display yet.
~Every single pixel has been reengineered to let more light through. So the Retina display uses 30% less energy to produce the same brightness as other Mac Retina displays.
MacBook has a new, pressure-sensitive Force Touch trackpad.
The Force Touch trackpad has force sensors that detect how much pressure you apply on its surface.
~The Taptic Engine produces tactile feedback, so you don’t just see what’s happening on the screen — you feel it, too. ~You can adjust the sensitivity of the trackpad to decide how much pressure it takes to click. You can click anywhere. And clicks are quieter.
The Force Touch trackpad can tell the difference between a light tap and a deep press.
~Force clicks add new shortcuts to apps you use every day. All by just pressing down on the trackpad after you click.
Force click a word to bring up its Wikipedia entry.
Force click an address to bring up its location on a map.
The harder you press on the trackpad, the faster you can fast-forward through a Quicktime movie.
They've never seen a Mac like this before.
This is the first fanless MacBook.
Not only does this save space, but it also allows the new MacBook to run in silence.
The logic board is 67% smaller than the one in the 11-inch MacBook Air.
~The Intel Core M processor runs on just 5 watts.
A new, custom-shaped battery maximizes every millimeter of space.
The enclosure and the terraced, contoured battery were designed together for the perfect fit.
MacBook gets all-day battery life.
MacBook was designed for a wireless world.
The latest wireless technologies, along with Apple software and services, keep you connected to everything. Yet tethered to nothing.
USB-C gives you five ports in one.
This new connectivity standard gives you power, USB data transfer, DisplayPort, HDMI, and VGA capabilities.
Another innovation in MacBook was minimizing its impact on the environment.
The new MacBook is the world’s most energy-efficient notebook.
~Phil plays a film detailing the design and features of the new MacBook. ~“The new MacBook is the result of a collective obsession to simplify its essential components and create the most efficient design possible.”
– Jony Ive
The full-size keyboard was reengineered from corner to corner.
It’s remarkably thin, yet comfortable to use.
Engineering the thinnest Retina display ever on a Mac meant refining it at every level.
MacBook introduces a new way to build a battery. The only way to get all-day battery life in such a compact space.
Efficient engineering dramatically reduced the size of the logic board and eliminated the need for a fan.
So MacBook operates in complete silence.
And that’s the new MacBook.
~"We set a new standard for portability while enhancing its fundamental components, to deliver what we believe is the best MacBook yet."
– Jony Ive
The most advanced Mac notebook ever starts at $1299.
~A second configuration for $1599 features the 12-inch Retina display, 1.2GHz Intel Core M, Intel HD Graphics 5300, 8GB memory, and 512GB of flash storage.
The new MacBook will be shipping April 10.
MacBook Air is getting a performance boost.
It now has fifth-generation Intel Core processors and Thunderbolt 2. And it’s available today.
The 13-inch MacBook Pro with Retina display now features the Force Touch trackpad.
It's available today.
~The 13-inch MacBook Pro with Retina Display now has fifth-generation Intel Core processors. 2x faster flash storage. And up to 10 hours of battery life.
The best Mac notebook lineup ever.
MacBook Air. MacBook Pro. And the new MacBook.
And now, the newest addition to the Apple family — Apple Watch.
This is the most personal Apple device ever.
Apple Watch isn’t just with you, it’s on you.
Apple Watch is designed to appeal to a broad range of personal styles.
Because what you wear is an expression of who you are.
Apple Watch
Stainless steel cases in two beautiful finishes — traditional and space black.
Apple Watch Sport
Anodized aluminum cases in silver or space gray.
Apple Watch Edition
18-karat gold cases in yellow or rose.
~It’s the most advanced timepiece ever created. A device that will revolutionize how you connect with others. And a comprehensive health and fitness companion.
Tim talks about Apple Watch.
Apple Watch has many different faces that you can change and customize.
Customize watch faces with useful information — like the weather or your next calendar event.
Swipe up from the watch face for Glances, quick summaries of the information you use most.
In the Now Playing Glance, you can control your music right from your wrist.
When you receive a notification, the Taptic Engine alerts you with a gentle tap.
See who’s calling without having to reach for your phone.
Answer right on Apple Watch using the built-in speaker and mic — and make phone calls, too.
Digital Touch lets you send a sketch, a tap, or even your heartbeat to other people wearing Apple Watch.
Apple Watch is a comprehensive health and fitness companion.
A simple three-ring graphic provides a snapshot of your all-day activity.
Apple Watch encourages you to sit less. Move more. And get some exercise.
Each Monday, Apple Watch suggests a new daily Move goal based on your previous week’s activity.
The Workout app provides more detailed measurement during specific activities.
Apple Watch ran its first half-marathon — with Christy Turlington Burns.
She’s a model, mother, and maternal health advocate.
~Tim plays a film about Christy Turlington Burns running a half-marathon in Tanzania with Apple Watch.
Raising awareness about maternal health issues motivates Christy Turlington Burns to run.
~Many women must travel long distances to get obstetric care. Christy Turlington Burns founded the nonprofit Every Mother Counts to make childbirth safer for them and for all mothers.
~“In the short time I’ve been using it, I can already see how this is going to be an important part of my life.”
– Christy Turlington Burns
Christy will train for the Virgin Money London Marathon with Apple Watch.
Starting today, you can follow her progress on apple.com.
Apple Watch + Christy Turlington Burns.
In addition to timekeeping, communications, and health and fitness, Apple Watch lets you do so much more.
Notifications you receive on iPhone can automatically appear on Apple Watch.
The WatchKit SDK is helping developers design all-new app experiences specifically for Apple Watch.
Raise your wrist and say “Hey Siri” to do all kinds of things with Apple Watch.
Open an app, get directions, make a phone call, and more.
Kevin Lynch shows some of the great apps on Apple Watch.
Get timely activity reminders and progress updates throughout the day.
You can buy lunch at places like Whole Foods using Apple Pay on Apple Watch.
The audience follows every word (and image, and video, and demo) of today’s event.
You can scroll through and like images on Instagram right from your wrist.
Request a ride on Uber with Apple Watch. Without reaching for your phone.
You’ll also get a notification when your car is arriving.
Apple Watch will pull your boarding pass from Passbook when you’re near the airport.
The SPG app on Apple Watch lets you check into your hotel and unlock your room.
There’s also a new Apple Watch app on iPhone.
The app is how you set up Apple Watch and choose which notifications to receive.
The Apple Watch app is available for download today in iOS 8.2.
The App Store section of the Apple Watch app is where you can see and download apps.
Apple Watch has all-day battery life across a range of activities.
During a typical day, you can expect up to 18 hours of battery life.
Charging Apple Watch is a snap. Simply attach the magnetic charger to the back of the watch.
Apple Watch is available in three collections.
Apple Watch Sport. Apple Watch. Apple Watch Edition.
Apple Watch Sport has cases made from anodized aluminum in either silver or space gray.
~Tim plays a film about how the exceptionally pure aluminum for Apple Watch Sport is made.
The aluminum used to make Apple Watch Sport is 60% stronger than standard alloys but just as light.
~“We believe this aluminum alloy sets a new standard, both in the way it performs and the way it looks.”
– Jony Ive
The Apple Watch collection features stainless steel cases in two beautiful finishes — traditional and space black.
~Tim plays a film about how bands and cases are meticulously crafted for Apple Watch.
The stainless steel used to make the cases becomes up to 80% harder through a specialized cold-forging process.
The bands receive the same careful consideration.
Each links bracelet is made from more than 140 individual parts.
~“With stainless steel, we’ve given a traditional material a new expression.”
– Jony Ive
The crowd learns more about the materials of Apple Watch.
Apple Watch Edition is crafted from 18-karat solid yellow or rose gold.
Apple Watch is available for pre-order starting April 10.
Also on April 10, you’ll be able to try on and learn more about Apple Watch at Apple Retail Stores.
Apple Watch will start shipping on April 24.
Apple Watch will be available on April 24 in these nine countries.
With more countries to follow.
~And that’s what everyone at Apple is focused on — pushing forward and creating the future.”
– Tim Cook
Today’s keynote is over. But trying out the new products has just begun.
Audience members begin making their way over to the adjacent Hands-on Pavilion.
The Hands-on Pavilion awaits audience members to come through its doors.
No hands yet at the Hands-on Pavilion.
People head over to touch and try the latest products from Apple.
Soon guests will put Apple Watch to wrist.
The newest Apple products. Ready for the audience to arrive.
There are no words.
Guests try Apple Watch on for size.
Guests get to see Apple Watch up close and personal.
Tim chats more with Christy Turlington Burns about her experience with Apple Watch.
Beautiful inside and out. And in three colors.
Their faces say it all.
Apple Live, over and out.
Thanks for making this a memorable day.
~A huge thank you to the talented team at Apple who make days like this possible. It's a privilege to work along side of you. - Tim cook
