Facebook.com can now gather data from all your activity on any website. In their newest privacy changes, Facebook will now know every website you visit on the Internet so that they can make more money off personalized ads that display on the page sidebar.
Rather than allowing Facebook users to decide whether they want to opt-in to this lack of privacy, Facebook is simply implementing these changes whenever an existing user signs into Facebook. That’s it.
As one site noted:
If you want to prevent Facebook from tracking your Internet usage altogether, then you will have to contact the Digital Advertising Alliance in the United States, or its European & Canadian equivalent, which will then prevent individual Facebook ad targeting altogether. You can also try altering your settings with your smartphone in order to prevent Facebook tracking you. - CraveOnline
Even though Facebook has been repeatedly questioned for years about its privacy moves, this latest move to track the users who are visiting other websites seems quite extreme and quite insane of course. Meanwhile, Facebook seems oblivious to this concern by continuing to act like customers actually care how detailed their advertisements are rather than simply being honest and stating that businesses are the ones who want more detailed targets.
“When we ask people about our advertisements, one of the top things they tell us is that they want to see ads that are more relevant to their interests.” - Official Facebook Statement
On top of this, if you opt-out of this privacy invasion, there are already questions about whether the opt-out will actually stop Facebook from tracking your each and every move on the internet.
Then there is this fact that Facebook’s facial recognition software is already being talked about by advertisers. The hope by advertisers is that it can follow and profile you wherever on this earth there’s a camera. Considering the fact, Facebook already puts in a set of rules stating that they can claim “any photo or media posted” to Facebook, it is crystal clear that facebook sees many $ signs with this type of extensive advertising strategy.
What are your thoughts about the latest move made by Facebook, express them in the comments section below.