Guest Blogger - Aman Shah
China's Li Ning is teaming up with Chinese mobile giant Xiaomi to produce a new generation of 'smart' running shoes this year, in the sports brand's latest effort to revive its waning fortunes.
Xiaomi who is a tech giant which is very famous for its flagship mobiles is now looking forward to cover every mobile related accessories .
Recently it was known that Xiaomi is looking forward to create its own mi watch and now a 'smart shoe' is also added to their list.
Li-Ning limited is a Chinese company which is well known in making of athletic shoes and sporting goods. Li-Ning branded products are for those consumers who indulge in sports such as running, basketball, badminton, football, tennis and not to forget 'fitness'.
Though Li-Ning is going through what can be said as a pitfall is expected to capture their past glory days by attracting younger generation through its product design and high-profile marketing campaigns. Not to forget that in 2013, the company had signed million dollar sponsorship deal with NBA basketball superstar Dwayne Wade.
This tactic may surely help Li-Ning make a bounce back after the company was expected to post its third consecutive full-year loss, as its demand was slowing after Olympics 2008, Beijing.
On a techy note ,the technology will go about like this :
'Smart' chips Created by Huami, a company owned by Xiaomi , will be placed in the soles of Li-Ning running shoes. The 'smart' running shoes will be connected to Xiaomi mobile app, allowing users to keep track of their progress and results, analyze their form,practice accordingly and monitor their achievements.
Li-Ning also stated that its partnership with Huami Technology will be the first collaboration in China to create a 'smart link' between sports and 'smart' technology.
Xiaomi has finally done it all i.e to enter every possible tech market.First it was mobile then pads followed by Smartwatches and now finally Smartshoes!
Lets hope this will go a long way for Li-Ning.
China's Li Ning is teaming up with Chinese mobile giant Xiaomi to produce a new generation of 'smart' running shoes this year, in the sports brand's latest effort to revive its waning fortunes.
Xiaomi who is a tech giant which is very famous for its flagship mobiles is now looking forward to cover every mobile related accessories .
Recently it was known that Xiaomi is looking forward to create its own mi watch and now a 'smart shoe' is also added to their list.
Li-Ning limited is a Chinese company which is well known in making of athletic shoes and sporting goods. Li-Ning branded products are for those consumers who indulge in sports such as running, basketball, badminton, football, tennis and not to forget 'fitness'.
Though Li-Ning is going through what can be said as a pitfall is expected to capture their past glory days by attracting younger generation through its product design and high-profile marketing campaigns. Not to forget that in 2013, the company had signed million dollar sponsorship deal with NBA basketball superstar Dwayne Wade.
This tactic may surely help Li-Ning make a bounce back after the company was expected to post its third consecutive full-year loss, as its demand was slowing after Olympics 2008, Beijing.
On a techy note ,the technology will go about like this :
'Smart' chips Created by Huami, a company owned by Xiaomi , will be placed in the soles of Li-Ning running shoes. The 'smart' running shoes will be connected to Xiaomi mobile app, allowing users to keep track of their progress and results, analyze their form,practice accordingly and monitor their achievements.
Li-Ning also stated that its partnership with Huami Technology will be the first collaboration in China to create a 'smart link' between sports and 'smart' technology.
Xiaomi has finally done it all i.e to enter every possible tech market.First it was mobile then pads followed by Smartwatches and now finally Smartshoes!
Lets hope this will go a long way for Li-Ning.